CASE STUDY
Reduced Order Time from
3+ Hours to Under 30 Minutes for HLC Wholesale
By optimizing performance, restructuring product systems, and securing infrastructure, ACE Web Services transformed a slow, unstable wholesale platform into a fast, scalable, high-efficiency system.
HLC Wholesale
Client
HLC Wholesale
HLC Wholesale is a U.S.-based B2B distributor headquartered in Manhattan, New York, managing over 18,000 SKUs and serving thousands of retail customers nationwide — from independent phone stores to repair shops and online resellers.
With high product complexity, thousands of color variants per SKU, and bulk ordering behavior from wholesale buyers, the business required a platform capable of handling real scale without sacrificing speed, accuracy, or stability.
As order volume grew, the existing system began to buckle — creating friction at every stage of the customer journey and directly costing HLC Wholesale revenue, time, and customer trust.
The Challenge
When Growth Starts Breaking the System
As HLC Wholesale expanded, critical system limitations began directly impacting revenue, customer experience, and daily operations.
01
！Every delay meant lost sales
Slow Website & Checkout Was Losing Revenue
Every minute of delay translated directly into abandoned carts and lost sales
- Adding ~300 products to cart took over 3 hours — completely impractical for wholesale buyers
- Checkout was slow and frustrating, forcing customers through a broken experience
- Customers routinely abandoned orders before completion, resulting in direct revenue loss
02
！More products = harder to sell
Complex Product Variants Created Buying Friction
Thousands of SKUs with color options became a navigation nightmare
- Thousands of SKUs with multiple color options created overwhelming choice complexity
- Customers struggled to select correct variations, leading to ordering errors
- Increased support burden, returns, and customer frustration across every order
03
！ No website = zero revenue
Website Downtime Stopped the Business Completely
Unprotected infrastructure left the platform exposed and repeatedly offline
- Bot attacks caused repeated system crashes — with no protection in place to prevent them
- Website was down for up to 15 days — zero ability to process orders during outages
- No monitoring, no alerts, no failover — the team found out about outages from customers
No Product Landing Pages
No ability to create rich pages with images or video — limiting merchandising power
Poor B2B Ordering Experience
Platform was designed for retail consumers, not the complex bulk-order behavior of wholesale buyers
System Not Built to Scale
Infrastructure couldn’t keep pace with inventory growth — performance degraded as the catalog expanded
The Solution
A Full Performance, UX & Infrastructure Overhaul
A snapshot of the business outcomes achieved during the engagement.
High-Speed Cart & Checkout System
Rebuilt from the ground up for bulk ordering — what took 3 hours now takes under 30 minutes
Advanced Product Variant Management
Clean, scalable architecture for color and option selection across thousands of SKUs without confusion
Custom Product Landing Pages
Full support for rich media — images, videos, and structured content to drive conversion
Enterprise-Level Security Protection
Bot attack mitigation, DDoS protection, and infrastructure hardening — downtime eliminated
Scalable Infrastructure Upgrade
Platform rebuilt to efficiently support 18,000+ SKUs and grow without performance degradation
B2B Experience Optimization
Faster, simpler ordering workflow designed specifically for wholesale buyer behavior
Every implementation decision was driven by one question: will this hold up when the catalog doubles and order volume triples?
Our Approach
ACE Web Services didn’t apply surface-level fixes. We conducted a full system audit, identified the root causes of each bottleneck, and rebuilt the platform architecture to handle HLC Wholesale’s real operational demands.
The goal was a system built for scale — not patched to survive it.
Implementation
Rebuilt Without Interrupting Business
ACE Web Services executed the full platform transformation in structured phases — without taking HLC Wholesale offline during the process.
Migrated to a high-performance, hardened hosting environment with security and monitoring built in from day one.
Restructured product data architecture, variant handling, and cart system for speed and accuracy at bulk scale.
Rebuilt the ordering workflow around wholesale buyer behavior — faster selection, fewer errors, higher completion.
Bot protection, DDoS mitigation, uptime monitoring, and automated alerts — all active before go-live.
- All improvements were implemented while maintaining ongoing operations — zero business interruption during the transformation.
Results
From Bottlenecks to High Performance
Every metric shifted — and the business impact was immediate.
Before ACE Web Services
Order Time
3+ Hours
Site Speed
Slow & Lagging
Product Handling
Confusing
Security Status
Frequent Crashes
After ACE Web Services
Order Time
Under 30 Min
Site Speed
Fast & Responsive
Product Handling
Seamless Variations
Security Status
Stable & Protected
Built for High-Volume eCommerce Businesses
This solution is designed for businesses that have outgrown their current platform — but haven’t made the move yet.
Your inventory has grown beyond what your current platform can handle without slowing down
Colors, sizes, styles, or options — and customers consistently struggle to select the right one
Your buyers aren't retail consumers — they're ordering in volume, and your system wasn't built for that
Pages load slowly, cart operations lag, and checkout times are driving customers away before they complete
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Homepage Layouts
Strategic homepage designs that clearly communicate brand value, guide users through key offerings, and drive confident action. Built to establish trust within seconds while supporting long-term growth and performance.
Category & Collection Page Layouts
Enterprise-level sites focus on usability and structure, making it easy for customers to find what they need without friction or confusion.
Product Detail Page Layouts
High-confidence product pages built around clarity, credibility, and conversion. These layouts present essential information, trust signals, and calls to action in a clean, intuitive flow.
